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Producer | Stylist — Freelance
June 2025 – Present

  • Produce and manage commercial and eCommerce photoshoots from concept through final delivery, overseeing pre-production planning, budgeting, scheduling, vendor coordination, and on-set execution.

  • Develop creative concepts, styling direction, and mood boards that align with each client's brand identity, campaign objectives, and target audience.
    Style on-model and still-life photography by curating wardrobe, accessories, and props while collaborating with photographers, hair and makeup artists, and creative teams to deliver cohesive visual storytelling.

  • Coordinate talent, studios, production crews, equipment, and shoot logistics, ensuring projects are completed efficiently, on schedule, and within budget.
    Partner with brands and creative teams to deliver high-quality visual assets for eCommerce, marketing campaigns, social media, lookbooks, and digital content.

Producer — FAM Brands
Sep 2022 – May 2025

  • Directed photo production for the Club and Rockfit divisions, leading packaging and eCommerce photography for licensed brands including Gap, Banana Republic, Orvis, Eddie Bauer, Express, and Woolrich, as well as private label brands Wildfox, Three Dots, Marika, and Ellie across multiple retail and wholesale channels.

  • Art directed photoshoots from concept through execution by developing seasonal styling decks, creating complete wardrobe looks, presenting creative concepts for approval by licensors and executive leadership, and serving as the on-set stylist for numerous productions to ensure each brand's visual identity was accurately represented.

  • Led model casting strategy by establishing dedicated talent for each licensed brand, preventing model crossover across campaigns and securing partnerships with agencies representing talent featured on the brands' own eCommerce sites, resulting in photography that reflected each brand's authentic aesthetic rather than a third-party interpretation.

  • Managed production calendars, budgets, sample readiness, studio operations, and external vendors while partnering with Creative, Design, Merchandising, Marketing, Packaging, and Sales teams to deliver high-quality assets for retail partners including Costco, Sam's Club, BJ's Wholesale Club, Fred Meyer, Academy Sports + Outdoors, Nordstrom Rack, Rue La La, Zulily, Bloomingdale's, and One Kings Lane.

  • Researched and evaluated emerging AI imaging platforms to modernize creative production, identified and onboarded an overseas AI partner, and led the implementation of AI-generated imagery for the Rockfit division. The initiative expanded creative capabilities and supported private label brands with AI assets for lookbooks, NuOrder presentations, eCommerce PDP pages, and editorial marketing materials.

Photo Studio Manager, Creative Services - Lucky Brand
 Aug 2021 – Sep 2022

  • Produced high-volume eCommerce PDP photoshoots across Los Angeles and New York, leading end-to-end production planning, scheduling, logistics, vendor management, and cross-functional team coordination to deliver assets on time.

  • Directed model castings, style-outs, production schedules, travel logistics, budgets, contract negotiations, and financial reporting, ensuring projects were executed efficiently while maintaining cost controls.

  • Partnered with Creative, Merchandising, Marketing, Styling, and eCommerce teams to align production priorities, proactively resolve scheduling challenges, and support seasonal product launch timelines.

  • Oversaw post-production workflows and image delivery by managing communication between photographers, retouchers, and eCommerce teams, ensuring final assets met quality standards and launch deadlines.

Sample Manager / Styling & Merchandise Coordinator - Lucky Brand
Apr 2020 – Aug 2021 / Nov 2017 – Apr 2020

  • Promoted to Sample Manager, managing the end-to-end flow of merchandise supporting editorial campaigns, eCommerce PDP photography, PR initiatives, marketing events, and cross-functional brand projects while supervising a Sample Coordinator.

  • Traveled regularly to New York to support eCommerce PDP productions by creating detailed shot lists, validating product accuracy, and ensuring merchandise was prepared and available to meet production timelines.

  • Served as First Styling Assistant during editorial productions, supporting on-set styling, wardrobe preparation, garment pinning, accessorizing, and look execution to bring seasonal creative concepts to life.

  • Collaborated with the Styling, Design, Merchandising, Marketing, and Production teams to merchandise executive seasonal presentations, transforming the boardroom into a showroom that showcased new collections and supported product adoption by leadership and merchant teams.

Product Studio Coordinator / Lead Sample Coordinator - NRHL
Feb 2017 – Nov 2017 / May 2016 – Feb 2017

  • Promoted to the newly created Product Studio Coordinator role to streamline studio operations by shifting product preparation responsibilities away from stylists, increasing daily photoshoot capacity and overall production efficiency.

  • Collaborated with Sample Coordinators and Photo Producers to review incoming, shoot-ready events and prepare preliminary production schedules, ensuring all merchandise was organized and ready prior to each shoot.

  • Received, organized, and prepared merchandise from multiple vendors for high-volume eCommerce photo productions, ensuring products were accurately processed and shoot-ready according to daily production schedules.

  • Created detailed shot lists for photography teams by verifying product names, color codes, style information, and descriptions, ensuring accuracy and minimizing discrepancies during production.

Sample Coordinator, Global Creative — Forever 21
Mar 2015 – Mar 2016

  • Coordinated accessory sample tracking and organization for eCommerce photo productions, ensuring products were available, accurate, and shoot-ready.

  • Managed product data entry and maintained asset tracking systems to support efficient eCommerce production workflows and inventory accuracy.

  • Partnered with cross-functional teams, including photo production, merchandising, and styling, to facilitate the timely movement of samples for scheduled photoshoots.

  • Maintained organized sample inventory, monitored product movement throughout the production process, and assisted with reconciling samples before and after photo shoots.

Showroom Sales Representative — Amity Home
Dec 2012 – Dec 2014

  • Managed B2B customer accounts for wholesale home textiles by processing and fulfilling orders, coordinating daily shipments with the warehouse, and providing exceptional service to new and existing retail partners.

  • Oversaw the company's Overstock and Wayfair accounts by maintaining inventory spreadsheets, forecasting inventory needs, coordinating replenishment with overseas vendors in India, and ensuring accurate product availability and marketplace performance.

  • Photographed and prepared product imagery for e-commerce listings, supporting new product launches and enhancing the company's online presence across multiple sales channels.

  • Represented the company at major industry trade shows, including Las Vegas Market, AmericasMart Atlanta, and High Point Market, where I helped build and merchandise showrooms, generated new business, cultivated long-term client relationships, and increased sales by serving Spanish-speaking international buyers.

EDUCATION
BS, Business Management — FIDM (2014)
AA, Beauty Industry Merchandise Marketing — FIDM (2012) 

SKILLS
Creative Production • Styling • Model Castings • Project Management • Budget Oversight • Digital Asset Management • AI Photography • CaptureOne • Smartsheets • Photoshop • Adobe Suite • Asana

AWARDS
All Star Award — NordstromRack.com | HauteLook (2017)