Contact
Pineda.priscilla@yahoo.com
https://www.linkedin.com/in/priscilla-karina-pineda-64839a4a
About Me
I’m a motivated and detail-oriented creative professional with a strong background in photo production, styling, and art direction.
With hands-on experience in both boutique brands and large-scale retail environments, I bring a versatile perspective and a deep understanding of what makes visual storytelling effective.
Whether I’m producing a shoot, curating a concept, or collaborating across teams, I thrive in spaces where creativity leads and innovation is valued.
My goal is always to contribute meaningful, impactful work that aligns with brand goals and connects with audiences.
Above all, I’m passionate about creating visually compelling experiences—and doing so with purpose, precision, and a positive attitude.
Resume
Photoshoot Production & Stylist — Freelance
June 2025 – Present
Lead freelance eCom photo production, managing shot lists, budgets, timelines, and on-set execution to deliver high-quality, on-brand content.
Provide freelance styling for eCom and editorial shoots, sourcing looks, fitting talent, and partnering with creative teams to ensure cohesive visual direction.
Producer - FAM Brands
Sep 2022 – May 2025
Directed all in-house and on-location eCommerce photo productions for national retail partners, including SamsClub.com and Costco.com.
Handled budget and vendor contracts while aligning projects with creative and business objectives.
Managed and mentored cross-functional teams across Creative, Marketing, eCommerce, and Merchandising, fostering collaboration and alignment on seasonal campaigns.
Provided hands-on art direction and styling to ensure consistency with brand vision and retailer guidelines.
Optimized production workflows from pre-production through post, reducing turnaround and increasing efficiency.
Adopted AI photography solutions with global vendors, lowering shoot costs and accelerating content delivery.
Photo Studio Manager, Creative Services - Lucky Brand
Aug 2021 – Sep 2022
Produced PDP photoshoots in Los Angeles & New York, overseeing logistics, teams, and travel coordination.
Directed model castings and style-outs; managed budgets, contracts, and financial reporting to ensure cost efficiency.
Supervised post-production timelines and deliverables, optimizing communication between creative, retouching, and eCommerce teams to meet launch deadlines.
Sample Manager / Styling & Merchandise Coordinator - Lucky Brand
Apr 2020 – Aug 2021 / Nov 2017 – Apr 2020
Managed creative sample lines; coordinated with styling & production teams.
Improved inventory tracking systems, supporting on-time photoshoots.
Assisted Senior Fashion Editor with on-set styling and wardrobe prep.
Product Studio Coordinator / Lead Sample Coordinator - NRHL
Feb 2017 – Nov 2017 / May 2016 – Feb 2017
Managed daily prep for eCommerce & editorial shoots.
Liaised across departments for sample tracking and product accuracy.
Trained and onboarded new hires; streamlined sample workflows.
EDUCATION
BS, Business Management — FIDM (2014)
AA, Beauty Industry Merchandise Marketing — FIDM (2012)
SKILLS
Creative Production • Styling • Model Castings • Project Management • Budget Oversight • Digital Asset Management • AI Photography • CaptureOne • Smartsheets • Photoshop • Adobe Suite • Asana
AWARDS
All Star Award — NordstromRack.com | HauteLook (2017)